Anar

Anar, the Dari name for pomegranate, is a company that exports Afghan pomegranate, especially from Kandahar, to Europe.

I was commissioned to create their logo and both I and the client were very pleased at the end. The client wanted a very clean and simple symbol that could be easily used in different sizes in both digital and print materials.

After a lot of research and creating various concepts, I incorporated a pomegranate shape combined with arrows. The overall logo represents a pomegranate, and the round arrows shows the export process.